Analytics & Pixels (GA4 + Meta Pixel)
GA4 and Meta Pixel with ecommerce events for your LiteShoper storefront.
Free
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Overview
Analytics & Pixels connects your LiteShoper storefront to Google Analytics 4 and/or a Meta (Facebook) Pixel so you can measure traffic and ad conversions.
Enter your Measurement ID and/or Pixel ID, enable tracking, and the plugin loads the official tags on the storefront. Ecommerce events fire for product views, add to cart, checkout, and completed purchases — using your store currency and variation SKUs when available.
A built-in Setup Guide walks you through GA4 and Meta Events Manager, and Settings let you toggle each event on or off. Purchase events are deduped per order in the browser session if the thank-you page reloads.
Features
- Google Analytics 4 — Measurement ID (
G-XXXXXXXX) with gtag page_view - Meta Pixel — numeric Pixel ID with PageView base event
- Ecommerce events
- Product view —
view_item/ ViewContent - Add to cart —
add_to_cart/ AddToCart - Begin checkout —
begin_checkout/ InitiateCheckout - Purchase —
purchase/ Purchase (thank-you page)
- Product view —
- Per-event toggles — enable only the events you need
- Variation-aware items — prefers variation SKU, fallback
ls-{variation_id} - Store currency — event values use your shop currency (order currency when set on purchase)
- Purchase dedupe — once per order number per browser session
- Setup Guide — step-by-step GA4 and Meta configuration in admin
- Status indicator — Ready / Needs IDs / Disabled on the settings page
How to use
- Install and activate Analytics & Pixels (GA4 + Meta Pixel).
- Open Integrations → Analytics & Pixels → Setup Guide (optional) for GA4 / Meta account steps.
- Go to Settings:
- Paste your GA4 Measurement ID (from Analytics → Admin → Data streams), and/or
- Paste your Meta Pixel ID (from Events Manager → Data sources)
- Enable Analytics & Pixels on the storefront and choose which ecommerce events to send.
- Save, then verify with Google Tag Assistant / GA4 DebugView and Meta Pixel Helper or Test Events.
- Place a test order in a private window and confirm Purchase fires on the thank-you page.
Notes: Use HTTPS on the storefront for reliable tracking. This plugin does not include a cookie-consent banner — add one separately if required in your region. For Meta ads, map Purchase as your conversion optimization goal.